Interactive live streaming is a contemporary approach of businesses engaging with target audiences as well as existing customers. The impact and benefits of interactive live streaming have been experienced first-hand by many businesses and content publishers. However, there is still an ocean of establishments that are yet to take their first step towards this form of audience engagement.

Introducing an interactive element in live streams has distinct advantages such as increased audience engagement and participation. It is also a great way to increase audience size,  get feedback from the audience, and  increase brand reach. Moreover, viewers like to control the content and the addition of interactive elements such as polls and quizzes give them an opportunity to steer the live stream in the desired direction. Such considerations make a brand memorable in the eyes of the consumers and increase their engagement with the product and service.

Let’s take a look at the four most popular and effective ways to engage audiences with interactive live streams.

Live Polls

By asking the audience questions in real-time and displaying the results, you can engage your audience on topics of importance and get direct feedback which can help in making business decisions. It also creates a sense of community among the viewers which makes them more likely to engage with the brand in the future.

Live Q&As

Live Q&As can be used for multiple kinds of interactions. In this kind of interaction, the audience can ask questions through the comments section or a Q&A section and get answers in real-time. Live Q&As are a terrific way to address frequently asked questions or introduce brand teams or have a discussion with industry experts. From the research perspective as well, it is a good way to assess audience needs and mentality.

Live Chat

Live chats are a great way to get instant audience feedback and ideas for future updates. It increases the rate of complaint resolutions and also customer loyalty since it is a way of showing the audience that their opinions matter.

Live Surveys

Businesses can poll a varied audience in one go using online streaming questionnaires. They can also incentivize these surveys by arranging giveaways and freebies. This method reduces the bother of creating multiple forms and sending out mass emails that often go unread.